Sunday, December 29, 2013

This week on PVR Director's Rare - a Tamil film called Kalyana Samayal Saadham (The Wedding Feast).

This week on PVR Director's Rare we have a Tamil film called Kalyana Samayal Saadham (The Wedding Feast).

Written and Directed by R S Prasanna it's a modern day couple's love life from engagement to wedding.

A Romantic Comedy that takes a 'Woody Allen'ish view on the Big Fat South Indian Wedding, the movie daringly walks the razor edge of adult humor. It is the first Indian film to deal with "Performance Anxiety" that afflicts the Male Lead, Ragu, just a month before his arranged marriage with Meera, the quintessential TamBrahm modern girl.

Starring K Prasanna and Lekha Washington it was recently viewed by Kamal Haasan upon his personal request at his home, and he warmly appreciated the whole team, calling the film "Very cute!"

It all started with this promo song video which became a huge viral sensation, using Facebook completely to showcase a modern day couple's love life from engagement to Wedding.


Now Showing with English subtitles on PVR Director's Rare

PVR Goregaon, Mumbai - 2.15 pm
PVR Mulund, Mumbai - 2.15 pm
PVR Kurla, Mumbai - 2.15 pm
PVR Ampa Skywalk Chennai - 1.00 pm
Coming Soon to Delhi, Pune, Ahmedabad, Hyderabad and Cochin.

Parle Products launches its new Ad Campaign for ‘Kaccha Mango Bite’ ~ Amitabh Bachchan on board as Brand Ambassador ~

Parle Products launches its new Ad Campaign for ‘Kaccha Mango Bite’
~ Amitabh Bachchan on board as Brand Ambassador ~

December, 2013: Parle Products, India’s largest biscuit, confectionery and snacks manufacturer has roped in Amitabh Bachchan yet again as the brand ambassador for its confectionary brand Kaccha Mango Bite. The brand owns the taste by positioning it as an exact copy of a raw mango  “Kacche Aam ka Xerox”.

The TVC is inspired by childhood playfulness where Mr. Bachchan throws a stone towards a mango tree. Aiming at some raw mangoes, he misses and the stone breaks a glass window. The owner of the house, a middle-aged lady – comes running out and is surprised to see Mr. Bachchan. He apologetically replies that he was reminded of his childhood and couldn’t control himself after spotting raw mangoes trees. The lady then calls out to her son and asks him to bring Raw Mangoes. The kid brings out Parle Kaccha Mango Bite candies and Mr. Bachchan enjoys them.

The taste of a raw mango is very unique and strong, an essence that blends perfectly with Amitabh Bachchan’s enigmatic image and persona. While Kaccha Mango Bite has always been popular with kids, the objective of its ad campaign is to make Kaccha Mango Bite popular among adults by making a strong connect with their childhood.

Mr. Shalin Desai, Group Product Manager, Parle Products said, “Kaccha Mango is popular for its flavor and well established amongst our target audience. The tantalizing Khatta-Meetha taste of raw mango is a favorite amongst children as well as adults. Mr. Bachchan has a magnificent personality and a strong connect among Indians across age groupsHe embodies an exemplary blend of both style and performance, making him the ideal choice to endorse our products. The goodwill and reputation he has built over the last 3 decades compliments our own, built over the last 8 decades. His remarkable appeal which spreads across all sections of people in the country, compliments our brand communication."

Commenting on his association with Parle, Mr. Amitabh Bachchan said, “Parle has always been the most loved brand in the country amongst all age groups and we have a nostalgic connection with the brand.  I am thrilled to be a part of Parle’s new campaign.”

The candy is currently available at 50 paise per piece in pouch packs as well as jars across stores in India. Ideal to relive the wonderful memories with the latest ‘Kaccha Mango Bite’ from Parle Products!

About Parle Products
Parle Products has been India’s largest manufacturer of biscuits and confectionery for over 80 years. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception. Many of the Parle products – biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company.

Invest in green technologies to promote sustainable growth – Pranab Mukherjee

Mumbai / December 27, 2013
Invest in green technologies to promote sustainable growth – Pranab Mukherjee

President Pranab Mukherjee has called upon the Indian industry to invest in new technologies that safeguard the environment while stimulating growth. Speaking at the inauguration of the 66th Annual Indian Chemical Engineering Congress, CHEMCON 2013 in Mumbai today, Mr. Mukherjee said “the chemical sector touches human life like no other. The deep linkages that the chemical industry has with the rest of the economy provide sufficient elbowroom to this sector to effect major transformations.” The President said, the Indian chemical industry, which presently accounts for only 3 per cent of the global market, has potential to clock 15 per cent growth to become a US $ 290 billion industry by 2017.
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Mr. Mukherjee pointed out that at present the Indian chemical industry is investing only 0.5 per cent of its revenues in research & development. He said “a significant scale up is needed to reach the global benchmark of 4 per cent.”  President said the expansion of the chemical industry would create 5 million additional skilled jobs, and hence, there is an urgent need to strengthen technical institutes to should the burden of meeting manpower requirement. “Organizations like the Institute of Chemical Technology (ICT), Mumbai are well positioned to play a big role in R&D expansion” he remarked.

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Speaking about the close linkage between agriculture and the chemical industry, Mr. Mukherjee said the fertilizers and pesticides have played a decisive role in developing the agriculture sector. He said, Green revolution helped India become self-sufficient in food grains,  but disproportionate use of chemicals and fertilizers eventually led to decline in farm productivity. The President said the need of the hour is to promote balanced use of chemical fertilizers and pesticides, at the same time improving farm productivity in a sustainable manner.

On the occasion, President Mukherjee honoured Prof. Ganapati D.Yadav, with the B P Godrej Life Time Achievement Award, for his contribution to promotion of green chemistry and chemical technology. Prof. Yadav is presently the Vice-Chancellor of the Institute of Chemical Technology.

CHEMCON 2013
The theme of CHEMCON 2013 is ‘Innovation in Food Security and Health Care’.  Approximately 2000 delegates from India, Australia, United States and Canada are attending the four day conference, that will  deliberate on many topics covering bio-chemical engineering,  green chemistry, water treatment, fossil fuel and alternative energy sources, health-care technology, food processing technology, among others. More than 40 stalls have been put up, displaying new developments and initiatives.

Text of President’s address is at www.pibmumbai.gov.in

PIB Mum/MD/SLP
 
Photo captions :
President Pranab Mukherjee presented B P Godrej Life Time Achievement Award to Prof. G D Yadav at the inauguration of CHEMCON 2013 in Mumbai on December 27, 2013-12-27

President Pranab Mukherjee called for increased investment in green technologies while inaugurating the 66th Annual Indian Chemical Engineering Congress, CHEMCON 2013 in Mumbai on December 27, 2013. 

President Pranab Mukherjee recalls the contribution of Zoroastrian Community to the country’s development

President Pranab Mukherjee recalls the contribution of Zoroastrian Community
to the country’s development

Mumbai, December 27, 2013


The President of India, Shri Pranab Mukherjee inaugurated the 10th World Zoroastrian Congress in Mumbai today.

Speaking on the occasion the President said Zoroastrian community in India has always extended itself to reach the highest echelons of achievement and success in the fields of business, industry, art and letters, leading our defence forces and breaking new frontiers in the field of advanced science and technology.  He also recalled that many national leaders of Zoroastrian faith led the charge against colonialism and Madame Bhikaji Cama, fearlessly unfurled what she called the ‘Flag of Indian Independence’.  The President also underlined the significant contribution made by Dr. Homi Bhabha and Dr. Homi Sethna who developed India’s nuclear energy programme and several distinguished military officers like Field Marshall Sam Manekshaw, Admiral Jal Cursetji, Air Marshal Aspy Engineer and Air Marshall Fali H. Major.  He also remembered JRD Tata who founded India’s first commercial airline

The President also said the declining population of the community is a cause for concern as there are only 1,40,000 Zoroastrian followers world-wide and 1/3rdof this number is aged over 60.  He said this phenomenon needs to be addressed very pragmatically and sensitively.  He however, said that there is no doubt that a community which has such high literacy, talent and discipline is bound to continue on the path of advancement and growth.


Maharashtra Governor, Shri S. Sankaranarayanan, Maharashtra Rural Development Minister, Shri Jayant Patil were also present on the occasion. Earlier Dr. Cyrus S. Poonawalla, Chairman, Serum Institute of India Ltd. welcomed the President.

The World Zoroastrian Congress is being held in Mumbai after a gap of 23 years. The Congress is held once every four years.  And it provides the community a forum to discuss its socio-economic development, history, religion and other issues facing the community. The theme of this Congress is “Zoroastrianism in the 21st century: Nurturing Growth and Affirming Identity”.  The 10th World Zoroastrian Congress hosted by the Bombay Parsi Panchayat is being attended by prominent persons from different walks of life from all over the world.

Maharashtra gets Rs 489 crores under PMGSY to improve rural roads ; More to come

Mumbai / December 28 2013
 
Maharashtra gets Rs 489 crores under PMGSY to improve rural roads ; More to come

The Centre has sanctioned Rs 488.59 crores to Maharashtra for improving rural road network under the Prime Minister’s Gram Sadak Yojana (PMGSY) –II.  An Empowered Committee meeting held in New Delhi on Friday, approved  Maharashtra’s proposal for building 829 kms length of rural roads during the year.  Out of this, Solapur (126 kms), Pune (88 kms), Latur (71 kms) and Osmanabad (53.35 kms) are the largest beneficiary districts.  (District wise summary Annex -1).

In a letter written to Maharashtra Chief Minister Prithviraj Chavan, Union Rural Development Minister Jairam Ramesh has conveyed that Batch II of Maharashtra’s proposal under PMGSY II, for 227 roads having a road length of 1,550 kms will be taken up during the next Empowered Committee Meeting to be held on January 7, 2014.

Initially, Maharashtra received little Central assistance under the PMGSY as compared to other states, under the plea that state road connectivity was much satisfactory. However, Chief Minister Prithviraj Chavan continued to pursue the need for central funding for rural roads with the Rural Development Minister Jairam Ramesh.  The Rural Development Ministry introduced PMGSY II to benefit states like Maharashtra to improve upon their already existing rural road connectivity. Maharashtra expects to construct / upgrade a total 2600 kms of rural roads under this project.  

While Pradhan Mantri Gram Sadak Yojana is 100% centrally funded programme, PMGSY II is on cost sharing basis between the Centre and states at 75% : 25%.  For special category states, the central funding is to the tune of 90% .

Photo: President Pranab Mukherjee speaking at Kalwa, Thane after unveiling the statue of Chhatrapati Shivaji

Photo: President Pranab Mukherjee speaking at Kalwa, Thane after unveiling the statue of Chhatrapati Shivaji



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1 President Pranab Mukherjee unveiled the statue of Chhatrapati Shivaji at Kalwa, Thane near Mumbai on December 28, 2013
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2 Crowds thronged to take a look at the magnificent statue of Chhatrapati Shivaji Maharaj, after President Pranab Mukherjee unveiled it on December 28, 2013
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3 President Pranab Mukherjee unveiled the statue of Chhatrapati Shivaji at Kalwa, Thane near Mumbai on December 28, 2013

Friday, December 27, 2013

Double Delight for Abhijeet Panse's REGE Selected For PIFF AND IIFFSA

Double Delight for Abhijeet Panse's REGE
Selected For PIFF AND IIFFSA
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       Marathi film ‘Rege’ based on a recent notorious encounter, to be screened at 12th Pune Internaional Film Festival (PIFF) and 2nd Indian International film festival of South Africa (IIFFSA).

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       ‘Rege’, Written and directed by Abhijit Panse, was lauded by critics and audiences in MAMI Festival, is believed to be based on a notorious fake encounter which has seen many encounter specialists from Mumbai police force going behind bars. Some of them have even been convicted by a Mumbai court in a recent ruling.

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After dabbling many years in politics, Initially as the president of ‘Bhartiy Vidyarthi Sena’ and then as the president of ‘Bhartiya Chitrapat Sena’, Abhijit Panse has turned director with his ambitious project ‘Rege’. Panse says, “The film has all real life experiences. I have even used real names like Pradeep Sharma, Sachin Waze or D.K. to give the film much required authenticity.”

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He further adds, “The ‘police-underworld nexus’ or ‘encounter’ genre has been done to death, especially in bollywood with films like ‘Satya’and ‘Company’. Though these films are considered realistic, they are not. They glorify and stylize characters and events which take away the realistic quotient considerably. Having been familiar with the working of police department as well as underworld, I can confidently claim that you have never witnessed as realistic film as ‘Rege’ on Indian screens as far as this genre is concerned.”
‘Rege’ stars Mahesh Manjrekar, Pushkar Shrotri, Santosh Juvekar, Aaroh Velankar and many others with a sound theatre background in pivotal roles. Cinematography is by Mahesh Limaye, while background score has been composed by ‘Saawariya’ fame Monty Sharma.
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‘Rege’ will now not only be screened at PIFF and IIFFSA, but is competing in both the festivals. (PIFF- in the Marathi Films'Competition and IIFFSA - Overall Indian Competition). At PIFF, ‘Rege’ will lock horns with films like Fandry, Tapaal, Astu, Naarbachi Wadi. PIFF will take place in Pune from 9-16 January, 2014.  

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After PIFF ‘Rege’ flies to South Africa to compete in the prestigious IIFFSA; a multi-city event,  scheduled to be held in Pretoria, Cape Town, Durban and Johannesburg Jan 16-23, 2014.

Jacqueline and Huma Qureshi are the new brand ambassadors of Mumbai Heroes

Jacqueline and Huma Qureshi are the new brand ambassadors of Mumbai Heroes 


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The latest Buzz is that Bollywood actress Jacqueline Fernandez and Huma Qureshi are the latest entrants as brand ambassadors of Mumbai Heroes, the celebrity cricket team along with Chitranagada Singh and Kangana Ranaut.
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Confirming the news Vikas Kapoor says , "We was looking for the new faces and we found the two actresses just right to represent his team. we are very happy to announce the new face faces in Mumbai Heroes"

Jacqueline and Huma will surely be the adding their oomph factor in the tournament which is starting from 25th January, 2014. 

Top Ten Male Singers of 2013

Top Ten Male Singers of 2013
Year 2013 has witnessed some popular film songs, some sung by already well established singers and some are sung by exceptional talented new singers. These singers are new to the music world but they are here to stay.
If we say to select top three singers of the year 2013 then the names that comes to mind are Arijit Singh, Mika Singh and Honey Singh.
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What are the best ways to choose top singers? In today’s age of digital media whether in terms of spending time or work we tend towards gadgets and take help of digital platform; so we decide why not to choose our top singers by analyzing this digital platform of YouTube. And to our surprise, number one singer of 2013 is Mika Singh. Mika got 55253866 hits in YouTube for his different peppy songs. The top songs of Mika are Tu Mere Agal Bagal (Phaata Poster Nikla Hero), Gandi Baat (R…Rajkumar), Full Jhol (Jackpot), Tooh (Gori Tere Pyaar Mein), Punjabiya di Battery (Mere Dad Ki Maruti), Dama Dam (D-Day), Laila (Shootout at Wadala), Jaddu Ki Jhappi (Ramaiya Vastavaiya), etc. Among all these songs, he got maximum hits for ‘Gandi Baat’ and ‘Tu mere Agal Bagal.’
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Second best singer of the year is Arijit Singh; he got 52853056 hits on YouTube for all his songs this year. But his one song ‘Tum hi ho’ (Aashiqui 2) got maximum hits which is more than 22500000 approx. And for our surprise his song ‘Kabhi jo Badal Barse’ (Jackpot) is the second most liked song on YouTube. His other popular songs of 2013 are ‘dilli wali girlfriend’ (Yeh Jawani hai Deewani), Tose Naina (Mickey Virus), Aye Dil Bata (Ishk Actually), Har kisi ko nahi milta (Boss), Aasan Nahi Yahan (Aashiqui 2), Chahu Main Yan a (Aashiqui 2), Hum Mar jayenge (Aashiqui 2), etc. He is the most talented singer of 2013 as the music moguls say for him.
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Third best singer is one song wonder Ankit Tiwari who sung Sun raha hai na tu is such a big hit that song established him in the industry and only this song gave him 49335285 hits on YouTube, which means compared to one song he is on the top in terms of YouTube hits. Hopefully, he will get to sing more songs and compose too as Sun Raha hai na tu is also composed by him.
Fourth is only five-six film songs old, Hirdesh Singh. But don’t be confused he is better known as Honey Singh. His lungi dance of Chennai Express is so popular that it is been played in functions, pubs, restaurants, and any sort of gatherings. Party All night of the film Boss is more popular than the film. In present time his top two songs Sunny Sunny and ABCD of the film Yaariyan is huge hit and popularity of both the songs create curiosity for the film. Though he has less number of songs but his hits on YouTube are 24516048 but the best part is maybe he is the only singer who has more hits on his album songs and hopefully he will have more songs in 2014. His number of songs doesn’t affect him much as his popularity is par above reach for many well known established singers.
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Fifth place goes to an unknown singer listeners whom you all don’t know him by face but knows his voice…his name is Nakash Aziz. His song Saree ke fall sa of R…Rajkumar and Dhating nach are huge hits that why he got 23927523 hits on YouTube. Both the songs are picturized on Shahid Kapoor and Nakash think that Shahid is lucky for him and music guru presume that he will be one of the best singer of 2014.
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Can popularity of one song gives a singer sixth place in this list…well the answer is yes. The singer Benny Dayal got 20994393 hits on YouTube for the song Badtameez Dil of film Yeh Jawani hai Deewani.
Seventh position is taken by Vishal Dadlani for ‘1234 get on’ of the film Chennai Express which got 12456284 hits on YouTube and the best part is this is one song wonder of the year.
Eighth place has been captured by Tochi Raina for the song Kabira of film Yeh jawani hai deewani and he got 8124076 hits for all his songs in 2013 and his other songs are "GUD NAAL ISHQ MITHA" in amazing voice of TOCHI RAINA from the film I Love NY and Khalbali (3G).
On ninth position we have Siddharth Mahadevan for the songs Malang (Dhoom 3) and Tu Bhag Milkha and Zinda both the songs are from the film Bhaag Milkha Bhaag. From D-Day film he has given his voice in the song Dhuaan. His future also looks great as he is the song of Shankar Mahadevan who himself is a great singer and composer and his advice will always help him to grow.
Ten place is given to Javed Bhashir who got total hits for his songs on YouTube are 4867550 for songs Yeh tune Kya Kiya (Once upon a time in Mumbai Dobara), Muraba (Mumbai Talkies), Mere Yaar

Walking with Dinosaurs 3D, English Hollywood Film Movie review, Johnson Thomas, Rating: * * * 1/2

Movie (Best Release)of the Week  27 Dec 2013/Johnson Thomas
Walking with Dinosaurs (3D/English) : Rating: *  *  * ½  Enlightening pre-historic saga with stunning vistas, superbly amalgamated live action and animation and a power house of knowledge for everyone. It’s an a-z on pre-historic creatures(mainly Dinosaurs) and gives you an education without putting you through the trauma of regimented learning. Can you beat that. Audiences of all ages can make a beeline for this one! 

English Film Review
Johnson Thomas

Intriguing Animation Adventure

Film: Walking with Dinosaurs(3D)


Cast(Voices): John Leguizamo, Justin Long, Tiya Sircar, Skyler Stone, Angourie Rice
Director: Neil Nightingale, Pierre De Lespinios


Rating:  *  *  * ½

It started off as a humble educative BBC television series and now has been transformed into a big screen animation adventure. The six-part series that inspired the movie  originally aired on the BBC in 1999 and was ultimately seen by 700 million viewers globally.

This live action/CG animated adventure feature follows a courageous young Dinosaur on an incredible journey through a pre-historic world. The film obviously has a much bigger budget and state of the art technology to create a much bigger and intricately rendered canvas from the pre-historic era in order to bring it’s  Cretaceous creatures to vivid life. The creatures are all remarkably life like and the colorful prehistoric parrot (voiced by John Leguizamo)steals the show.
Especially evident is the superb care and detail that went into all the character renderings. From Documentary style TV series to the more traditional animation one, the transition seems to have happened very smoothly, thanks to co-directors Barry Cook and Neil Nightingale who have made several documentaries and features.  
The film opens with a modern day live- action sequence which opens into the pre-historic era through an anthropological expedition that unearths some prehistoric skeletal remains. Uncle Zack (Karl Urban) takes his disinterested nephew Ricky (Charlie Rowe) and dino-obsessed younger niece Jade (Angourie Rice) to see some dinosaur remains. When Ricky is handed a tooth by his uncle, it magically becomes colourful talking Alexornis bird Alex (John Leguizamo), who proceeds to narrate the rest of the (now animated) film. It’s basically a family-friendly film that combines computer-generated dinosaurs and real settings to tell a story of a herd on the move, struggling to survive and facing a leadership change complicated by budding romance.
 
The parrot  Alex, is telling the coming-of-age story, going back some 70 million years, about  Patchi (voiced by Justin Long), an underdog of a young Pachyrhinosaurus who’s shown the ropes by the flighty Alex (Leguizamo). Enroute to adulthood Patchi crosses paths with various prehistoric predators, including the fearsome Gorgosauraus, as well as locking horns with his older brother and the eventual leader of the herd, Scowler (Skyler Stone), and experiencing love at first sight courtesy of the fetching Juniper (Tiya Sircar).

The plotting, credited to screenwriter John Collee (Happy FeetMaster and Commander) is standard animation coming-of-age issue but the visual element, employing the cutting-edge 3D Fusion Camera System used by James Cameron for Avatar, delivers near perfect dimensions for the dinos  set against actual backdrops in Alaska and New Zealand. And the 3D effects make it look all the more real!